About Us
Meet Heidi Johnston
Founder & Principal Strategist
With more than 15 years of experience in marketing, communications, sponsorship, and brand strategy, Heidi Johnston has helped organizations build stronger brands, engage audiences, and achieve meaningful business objectives.
Marketing Expertise Built on Real Business Experience
Nordique was founded by Heidi Johnston after more than 15 years helping organizations strengthen their brands, grow their businesses, and connect with the right audiences.
Updated content Beyond marketing, Heidi brings firsthand experience as a former insurance agency owner, financial planner, and sports marketing professional. Her diverse background provides a practical understanding of the challenges businesses face—from building trust and attracting customers to driving meaningful business growth.
Today, she combines strategic marketing expertise with real-world business insight to help organizations build trust, attract qualified customers, and grow with confidence.
What Clients Can Expect
Strategy Before Tactics
Honest Recommendations
Long-term Partnerships
Transparent Communication
Measurable Business Outcomes
Practical Execution
Why Nordique
Businesses don't need more marketing noise.
They need clarity, strategy, and a partner who understands how to turn attention into opportunity.
Nordique was built to provide thoughtful marketing solutions, honest guidance, and measurable results for organizations ready to grow.
Lumea Skincare
A skincare brand that redefined its identity and online experience using AI to optimize campaign performance and ROI.
Branding
Social media
AeroTech
Targeted B2B campaigns across LinkedIn, with marketing automation that doubled AeroTech's conversion rate.
SEO
Content strategy
Nectar Café
A local brand's visual narrative that built a strong sense of community and brand loyalty.
Content creation
Social strategy
Mova Fitness
A bold campaign that reimagined movement, energy, and brand engagement online.
Marketing strategy
Email campaign
Vetra Fashion
Targeted digital marketing and social storytelling that turned seasonal drops into lasting impact.
Digital marketing
Social media
Every business has different goals, challenges, and opportunities.
My role is to understand your business, develop a strategy aligned with your objectives, and deliver marketing that supports measurable, sustainable growth.
Let's build something that moves your business forward.
Lumea Skincare
A skincare brand that redefined its identity and online experience using AI to optimize campaign performance and ROI.
Branding
Social media
AeroTech
Targeted B2B campaigns across LinkedIn, with marketing automation that doubled AeroTech's conversion rate.
SEO
Content strategy
Nectar Café
A local brand's visual narrative that built a strong sense of community and brand loyalty.
Content creation
Social strategy
Mova Fitness
A bold campaign that reimagined movement, energy, and brand engagement online.
Marketing strategy
Email campaign
Vetra Fashion
Targeted digital marketing and social storytelling that turned seasonal drops into lasting impact.
