About Us

Meet Heidi Johnston

Founder & Principal Strategist

With more than 15 years of experience in marketing, communications, sponsorship, and brand strategy, Heidi Johnston has helped organizations build stronger brands, engage audiences, and achieve meaningful business objectives. 

Her experience spans professional sports, financial services, industry-leading events, entrepreneurial ventures, and established businesses across North America. Throughout her career, Heidi has worked with organizations including the NHL, Major League Soccer (MLS), the Canadian Olympic Committee, Scotiabank, The Running Event, and Switchback.

 

Working with organizations of all sizes has reinforced a simple belief: every business faces the same challenge—earning attention, building trust, and creating meaningful relationships with customers.


That belief became the foundation of Nordique.


Today, Heidi works directly with every client, combining strategic thinking, transparent communication, and practical execution to help businesses achieve sustainable growth.

What Clients Can Expect 

Strategy Before Tactics

Honest Recommendations 

Long-term Partnerships 

Transparent Communication 

Measurable Business Outcomes 

Practical Execution 

Why Nordique

Businesses don't need more marketing noise.


They need clarity, strategy, and a partner who understands how to turn attention into opportunity.


Nordique was built to provide thoughtful marketing solutions, honest guidance, and measurable results for organizations ready to grow.

Lumea Skincare

A skincare brand that redefined its identity and online experience using AI to optimize campaign performance and ROI.

Branding
Social media

AeroTech

Targeted B2B campaigns across LinkedIn, with marketing automation that doubled AeroTech's conversion rate.

SEO
Content strategy

Nectar Café

A local brand's visual narrative that built a strong sense of community and brand loyalty.

Content creation
Social strategy

Mova Fitness

A bold campaign that reimagined movement, energy, and brand engagement online.

Marketing strategy
Email campaign

Vetra Fashion

Targeted digital marketing and social storytelling that turned seasonal drops into lasting impact.

Digital marketing
Social media

Every business has different goals, challenges, and opportunities.


My role is to understand your business, develop a strategy aligned with your objectives, and deliver marketing that supports measurable, sustainable growth. 


Let's build something that moves your business forward. 

Lumea Skincare

A skincare brand that redefined its identity and online experience using AI to optimize campaign performance and ROI.

Branding
Social media

AeroTech

Targeted B2B campaigns across LinkedIn, with marketing automation that doubled AeroTech's conversion rate.

SEO
Content strategy

Nectar Café

A local brand's visual narrative that built a strong sense of community and brand loyalty.

Content creation
Social strategy

Mova Fitness

A bold campaign that reimagined movement, energy, and brand engagement online.

Marketing strategy
Email campaign

Vetra Fashion

Targeted digital marketing and social storytelling that turned seasonal drops into lasting impact.

Digital marketing
Social media